Professional Portfolio
PROFESSIONAL PORTFOLIO
PRODUCING & EDITING
NICKELODEON - Halloween Haunted House Series - SAMPLE 1, SAMPLE 2
Conceived, co-edited, and helped produce a four part series with major Nick talent going through an elaborate Haunted House. Nick’s first foray into premium digital-only content, the series pulled over 1mill views on Facebook and YouTube.
STAND TOGETHER - Deion Sanders Nonprofit Campaign - SAMPLE 1, SAMPLE 2
Edited two pieces from the “You Ball, You Get The Call” campaign with Sanders and Stand Together, rewarding folks doing great work with nonprofits in their community. The videos premiered on Sanders’ social channels before going out wide.
SYFY - Halloween Fantorial - SAMPLE 1, SAMPLE 2 // Haunted House BTS - SAMPLE
Co-produced a massive Halloween campaign with make-up and practical effect “fantorials,” as well as a behind the scenes look at a massive Haunted House. Teased on Syfy’s linear channel, then released on digital. 1mill+ FB views.
UNIVERSAL YUMS - Millennial Taste Test - SAMPLE // Family Taste Test - SAMPLE
Co-produced and edited high energy Buzzfeed-inspired taste test videos with a diverse cast. Then took over as lead producer, director, and co-editor for a second set of videos starring real families. One piece from each campaign is linked above.
CREATIVE DEVELOPMENT
NICKELODEON - YouTube Pitches - DECK 1, DECK 2
Ran multiple rounds of pitches for Nick’s YouTube channel as they rebooted their digital strategy in 2018 and 2019. A few ideas from each round then went to the treatment stage and were handed off to Green Buzz producers.
HGTV - Brand Campaigns - DECK
Co-lead on a massive creative development effort to rebrand HGTV for younger audiences, with seventeen final approaches across three buckets. Worked directly with the network and their primary ad agency, including multiple revision rounds.
FOOD NETWORK - Snapchat Pitches - DECK
Co-lead on pitches for Food Network’s Snapchat channel. Fresh, fun, zany ideas that skew young and bring in people unfamiliar with the linear programming. Two ideas from the deck were handed off to producers and turned into pilot presentations.
NBC SPORTS - Digital Lab Pitches - DECK
Led development efforts to pitch the NBC Sports Digital Lab short form series for YouTube, Snapchat, and more. Attached talent and generated a range of ideas to bring younger audiences into the NBC Sports ecosystem.
CRAFTSY - Series Pitches - DECK // Talent Pitches - DECK
Co-lead on two rounds of series pitches after NBCUniversal acquired the DIY crafting tutorial site. The first focused on unscripted formats, the second on home decor influencers. Multiple ideas progressed to the treatment stage and were handed off.
BAOZOU - China Travel Series - TALENT DECK
Led Green Buzz development efforts with Baozou, one of the largest Chinese media companies operating today. I directly connected with a variety of top-tier travel influencers, getting them onboard for a first-of-its-kind China travel series.
